Social media must add value
Many companies and organizations carefully consider whether and why they should participate in the social media world. It is important to grasp strategy and maintenance in the correct way if social media is to succeed in adding value to your company.
According to Social Media Factbook from 2011, 66 % of Danish companies have, within the last year, ridden the social media wave in order to enhance their business. While only a few allocate resources, funds or time to properly cultivate the new media, expectations are sky high. Social media presence requires care, time, resources and planning before your first flight into the new media. Crosstown has extensive experience with providing advice about social media presence and maintenance, as well as the formulation of guidelines.